Ever since I was little I always had a creative mind, whether that was dancing or simply finding creative tasks. Over the years, drawing has helped me develop a meticulous artistic hand. I decided that I wanted to broaden my creative skillset so that I wasn’t solely focussed on illustration but rather how I could combine several different skills into a cohesive discipline. This resulted in me deciding to study graphic design, whilst being awarded a scholarship at the university of Westminster. In a time where the business world is growing rapidly, graphic design is more than just aesthetic, it is a form of visual communication that helps distinguish businesses and help them forge meaningful connections between their brand and consumers.

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The design industry has seen an advancement in AI (Artificial Intelligence) generated tools due to the  rise of social media and other digital platforms. Whilst this has propelled the design industry, it has equally been the cause of diminishing creativity and low quality work amongst designers. This is because AI design tools are removing the traditional skills of a designer and creating inauthentic designs in branding.

 

I'm ambitious to keep the traditional skills of a designer and prove that branding is a visually intricate process that requires time, strategy and planning in order to generate a desired consumer response. Today, I blend all of my skills with graphic design, illustration, branding, communication and psychology to provide work across a variety of design disciplines that range from packaging to website design. My work has not only helped start up companies find their voice in the marketplace but has also helped refined the existing visual identity of larger corperate companies. 

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