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About

Hi, I'm Kareena

Ever since I was little I always had a creative mind, whether that was dancing or simply finding creative tasks. Over the years, drawing has helped me develop a meticulous artistic hand. I decided that I wanted to broaden my creative skillset so that I wasn’t solely focussed on illustration but rather how I could combine several different skills into a cohesive discipline. This resulted in me deciding to study graphic design, whilst being awarded a scholarship at the university of Westminster. In a time where the business world is growing rapidly, graphic design is more than just aesthetic, it is a form of visual communication that helps distinguish businesses and help them forge meaningful connections between their brand and consumers.

The design industry has seen an advancement in AI (Artificial Intelligence) generated tools due to the  rise of social media and other digital platforms. Whilst this has propelled the design industry, it has equally been the cause of diminishing creativity and low quality work amongst designers. This is because AI design tools are removing the traditional skills of a designer and creating inauthentic designs in branding.

 

I'm ambitious to keep the traditional skills of a designer and prove that branding is a visually intricate process that requires time, strategy and planning in order to generate a desired consumer response. Today, I blend all of my skills with graphic design, illustration, branding, communication and psychology to provide work across a variety of design disciplines that range from packaging to website design. My work has not only helped start up companies find their voice in the marketplace but has also helped refined the existing visual identity of larger corperate companies. 

Awards/Honours

Harrow Logo competition winner

University of Westminster

First Class Honours - Graphic Communication Design

University of Westminster

Big Idea Competition Winner

University of Westminster & Santander universities UK

Brands I've worked with

hsarrow logo.png

Experience

Getting into the design industry has been an obstacle, especially coming from a female ethnic background. However, working as a freelance graphic designer and actively finding my own work has empowered me turn these obstacles into a strength and I am determined to keep going.

DEC 2021-PRESENT

Harrow Council | Brand & logo designer

DEC 2021-PRESENT

Hapea Food | Graphic & packaging designer

MAY 2022-AUG 2022

University of Westminster | Graphic Designer

APRIL 2018-MAY 2018

BW Workplace Experts | Graphic Design Intern

JUNE 2015-JULY 2015

Branding by Garden | Graphic Design Intern

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